Here are a few photos from a studio swim shoot we did for Forever 21. I love this light, so crisp, vibrant and simple….. it makes the models and the clothes really pop! There is no secret to it, it’s just a single light pointed directly at the models. It won’t work in all situations but it was perfect for this kind of shoot.

Forever 21 will soon be opening a flagship store in New York’s Times Square, and here is the video we did for the giant billboard display above the store opening. It’s a behind the scenes from a recent campaign we did for them. It’s fun knowing there is a 30 foot billboard right in the middle of times square with video of me working!

And here is a picture a friend of mine took of the billboard, and below are some of the pictures from the campaign.

We’ve spent the last week editing some films we shot for various Forever 21 brands.  These were all shot in conjunction with still photo shoots I was doing.

This was from the Forever 21 Magazine photo shoot, two days on location around various spots in Los Angeles.

This was for the HTG81 Kids brand.. a fantastic day on location at an mini golf amusement park.

And finally a Behind the Scenes video from a recent studio shoot.

We shot all these films on the Canon 5D and 7D cameras.  These cameras are so quick to work with, they’re  really the only cameras we could use to get these kinds of films done while also shooting a still job. We have started working with the Red camera for a higher end look on bigger film projects…. the camera is amazing and the footage is great to work with, but it definitely slows things down.  And the crew required is quite different as well…. we need a camera tech, focus puller, and all sorts of other specialists when working with the Red.  But for certain projects it’s the only way to go.

I can’t wait until these technolgies meet somewhere in the middle… a more robust and film centric Canon DSLR or a simplified and lighter Red.

Here is another recent campaign we did for Forever 21, actually we shot it just last week and only finished the retouching a couple days ago, and now these images are already up in the Forever 21 stores in Japan…. this business moves fast! I remember back in the days of film when it would take a week or two just to process and edit a job, and then a couple more weeks for retouching.  Now we get all that done in a matter of days!

Here’s a film we shot for Urban Planet a few weeks ago.

This is cool, an artist named Howard Shum used my photo of Lyndsy Fonseca for an illustration.  She’s the actress I shot for Maxim Magazine that starred in Hot Tub Time Machine and Kick Ass.  And it was perfect timing, I got his email letting me know about the illustration WHILE I was watching the movie Kick Ass!

Here is another campaign we did recently for Forever 21.  We shot at an old ranch in Malibu that was owned by a retired LAPD policeman.  He was a big collector of western memorabilia, and after his retirement started a business providing props for films.  It was quite fun touring around the property and seeing props I recognized from movies like  City Slickers, and pretty much every western in recent memory.

Last weekend I saw the movie She’s Out of My League, which co-starred the lovely Krysten Ritter. I shot her a short while ago for Maxim Magazine so I thought it would be a good time to add the photo here.  I was excited to shoot her because she plays a really compelling character in one of my favorite shows on TV, Breaking Bad.  It’s always nice to shoot with people I admire, and she turned out to be a really sweet and funny person, which made it even better.

A few images from a photo shoot with the singer Keri Hilson.

Here is our latest campaign for Heritage 1981 that goes along with the little film I uploaded to the blog a couple weeks back.  We shot at the pool of the Pink Motel in Sun Valley, Califoria.  A great location, and we were blessed with lovely weather.  It was a big project since we divided our time between the video and the still images, but all in all we ended up with a really nice campaign.